The 2 Minute Foundation is a UK-based national charity inspiring millions to take small actions—beach cleans, litter picks, and sustainable swaps that protect oceans and waterways. Their mission was clear and their community was active, but their digital operation wasn't keeping up. Outdo delivered an NGO website development solution that unified a fragmented multi-platform setup into a single, navigable WordPress website for supporters, volunteers, partners and the internal team.
The 2 Minute Foundation is a Charitable Incorporated Organisation (CIO) based in Bude, Cornwall — known globally for the #2MinuteBeachClean movement, which has generated over 200,000 hashtags of positive environmental action since 2013.
The Foundation runs campaigns, events, educational programmes, a clean-up station ordering system, and an e-commerce store — serving individuals, schools, businesses, and communities across the UK and beyond.
The problem was operational. The 2 Minute Foundation managed campaigns, education, event registration and e-commerce across multiple platforms, creating fragmented user journeys and unnecessary administration. Outdo's charity website development approach consolidated everything into one structured WordPress platform with improved supporter journeys and simplified workflows.
Result / Impact
The 2 Minute Foundation now operates from a single unified NGO website development platform—one website to manage, one destination for supporters and one connected digital ecosystem that eliminates friction across campaigns, events and e-commerce.
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Book a Call with Outdo →We rebuilt the navigation to reflect the Foundation's full range of activities — campaigns, events, education, community involvement, and ordering — so every visitor type has a clear, logical path from arrival to action.
We improved the event registration process — making it simpler for participants to sign up, reducing the steps between finding an event and confirming attendance, and improving the experience for both registrants and the team managing them.
We improved the clean-up station ordering flow and e-commerce experience — connecting them properly within the platform so supporters can browse, order, and checkout without being pushed to a separate site.
We brought The 2 Minute Foundation's key digital services together within a WordPress NGO website, reducing operational overhead while creating connected user journeys across campaigns, events, ordering and e-commerce.
The 2 Minute Foundation is a well-established charity with genuine global reach — but digital infrastructure that had grown in pieces rather than by design. When different functions live on different platforms, the friction compounds: supporters can't complete journeys, teams manage multiple systems, and data lives in too many places to be useful.
Bringing everything under one platform wasn't just a technical decision — it was an operational one. One system to manage means less time on admin, cleaner data, and a supporter experience that flows from first visit to action without the friction of being pushed between sites.
For NGOs and charities with complex digital requirements, Outdo builds NGO website development solutions that unify campaigns, fundraising, events, e-commerce and supporter engagement within one scalable WordPress platform. The 2 Minute Foundation demonstrates how the right digital foundation can improve operational efficiency while delivering a better experience for every visitor.
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