In August 2022, a leading fintech company’s SEO and keyword ranking were in flux. Despite recent updates to the website, including improved content and navigation, the site wasn’t fully optimized for search engines, hindering its ability to rank effectively.
Objectives
Optimize website content for search engines.
Enhance keyword research and usage.
Develop a blog strategy to drive traffic.
Boost organic traffic.
Establish thought leadership.
Starting Point For Outdo
This was the starting point for Outdo.
Strategy
Competitor analysis to identify the target audience and pain points.
Plan content theme for Internal and Guest Posting.
Prioritized relevant, high-impact keywords.
Focused on quick-win low-hanging opportunities.
Aligned expert team for execution.
Execution
Developed a fintech content cluster strategy.
Produced 850+ pieces in 12 months.
Simplified concepts with user-focused content.
Delivered articles, guides & stock pages.
Implemented sitewide linking.
Refined strategy through data insights.
Results and Impacts
Authority Score
Increased from 37 to 58
Reffering Domains
722 to 2700 in a year, 4x Growth. Currently 4500
Organic Traffic
August 2022 – 1,25,000
July 2024 – 21,00,000
Brand Visibility
Enhanced brand visibility and thought leadership.
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