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Carnival Empire

Building a brand that stands out in a world full of digital entertainment? That’s the challenge Carnival Empire brought to us.

In an era where screens dominate fun, they wanted to bring back the joy of an authentic, all-day carnival experience—one that doesn’t rely on technology but thrives on pure, classic fun.

The vision for them was a 365-day carnival, where families and friends can create memories, unplugged.

The vision for us was a building a jubuilant brand out of an idea that was centric to a nostalgic feel. The logo represented a celebration of color, festivity, and larger-than-life excitement.

Inspired by the vintage charm of traditional Indian fairs, the identity is singed with with a visual language that immediately evokes nostalgia, energy, and joy.

From the bright, dynamic branding to the immersive designs, every element was crafted to transport people into a world where fun is timeless. Because when you’re building an empire of joy, the branding needs to feel just as electrifying.