Outdo builds and runs performance marketing for B2B brands that care about qualified enquiries — not click reports. Google Ads, Meta Ads, full-funnel tracking, and a clear lead quality feedback loop.
Performance marketing works when the offer is real, the budget is meaningful, and the sales process exists. It fails when any of those three are missing.
If any of these sound like your current situation, keep reading.
We're getting clicks but the leads that come in are useless. Sales says none of them are serious.
Traffic quality and lead quality are different problems. Wrong keywords, wrong audience, wrong landing page. We fix all three before scaling.
We spent a lot last month and got a handful of leads. Nobody can explain where the money went.
Untracked spend is invisible spend. We set up attribution before we touch a campaign — every rupee or dollar is accounted for.
Our previous agency was just boosting posts. There was no real strategy behind anything.
Boosting posts is not performance marketing. We build structured campaigns mapped to buyer intent — cold, warm, and remarketing — with a clear conversion goal.
I get a monthly PDF. It looks fine but nothing actually changes in the campaigns.
Reports that don't produce decisions are noise. Every report we deliver comes with specific actions for the next period — not just numbers.
We tried running ads ourselves. The platform kept suggesting we increase the budget. Leads never improved.
Platform suggestions optimise for platform revenue, not your CPL. Manual control, clean negative keywords, and proper funnel structure come first. Budget scales after results.
We don't know which campaigns are actually driving enquiries versus just burning through budget.
Without proper tracking, you're flying blind. We set up and validate every conversion event — forms, calls, WhatsApp — before any campaign goes live.
Our AIR theory is the foundation of every engagement. Every process step, every deliverable, and every optimisation decision is built on this principle.
Ten steps. One goal. Here's exactly what happens at each stage and why it's non-negotiable.
How we do it: We map your offer, buyer profile, sales cycle length, and what a qualified lead looks like in your context. Includes competitor and market research before anything is built.
Why it matters: Performance marketing without this layer optimises for the wrong outcome. Guesswork at this stage multiplies downstream.
How we do it:Cold, warm, and remarketing audiences are mapped separately. Each funnel layer gets a specific campaign purpose — awareness, consideration, or direct enquiry.
Why it matters:Most B2B campaigns fail because cold and warm audiences get the same message. Proper funnel mapping fixes this before launch.
How we do it:For existing accounts: full audit of structure, keyword intent, audience overlap, bidding strategy, and wasted spend before touching anything. For new accounts: clean build from scratch.
Why it matters:Inherited account problems compound over time. Auditing before spending saves budget from day one.
How we do it:GA4, Google Tag Manager, Meta and Google pixels. Every conversion event — form fill, phone call, WhatsApp click — tracked, tested, and validated. We don't spend until tracking is clean.
Why it matters:You cannot optimise what you cannot measure. Incomplete tracking means you're scaling on bad data.
How we do it:Performance review of landing pages for conversion friction, CTA clarity, and message-to-ad match. CRO and UX inputs based on ad performance data. Recommendations included; implementation available as an add-on.
Why it matters:A strong ad sending traffic to a weak page is wasted spend. Landing pages are part of performance marketing, not just a design concern.
How we do it:Ad groups segmented by buyer intent, budgets allocated by expected return. Platforms covered: Meta Ads (Facebook + Instagram) and Google Ads (Search, Display, PMAX, Remarketing). Up to 4 active campaigns per platform in the base retainer.
Why it matters:Structure determines what the algorithm learns. A poorly built campaign teaches the platform the wrong behaviour from day one.
How we do it:Ad copywriting for all campaigns. Creative formats: static ads, carousel ads, and short-form video ads (up to 30 seconds). Creative is iterated based on performance data — not refreshed on a fixed calendar.
Why it matters:Creative is a primary performance lever. The wrong message to the right audience still fails. Ongoing iteration is how CPL moves.
How we do it:Keyword research, match type strategy, and negative keyword list creation before launch. Weekly search term review and ongoing negative keyword expansion throughout the engagement.
Why it matters:Irrelevant queries burn B2B budgets fast. Protecting commercial intent is not a one-time task — it's weekly discipline.
How we do it:Segmentation (cold/warm/remarketing), lookalike creation, retargeting setup, and funnel drop-off analysis. Sales feedback loop to adjust targeting at source when lead quality dips.
Why it matters:Volume without quality means wrong signals to the algorithm and wasted sales time. Closing the loop with sales is the only way to fix this at the root.
How we do it:Bid adjustments, budget reallocation, audience pruning, creative iteration. Every week has a specific action item — not just an observation. Campaigns scaled based on CPL, ROAS, and lead quality signals.
Why it matters:Passive management is how budgets disappear quietly. Active weekly decisions are where CPL improvement actually happens.
How we do it:Monthly reports covering spend, leads, CPL, ROAS, search term quality, and campaign-level performance. Every report is accompanied by a specific recommendation — what to scale, stop, or test next month.
Why it matters:Passive management is how budgets disappear quietly. Active weekly decisions are where CPL improvement actually happens.
Design and development of conversion-focused landing pages
Lead pipeline setup and CRM configuration
Nurture workflows and automated email sequences
Visitor behaviour tracking and IP-based lead intelligence
Real campaigns. Real numbers.
Real Estate · Lead Generation · Australia
Real Estate Platform · App Install Growth · Australia
B2B Lead Generation · Google Ads · Melbourne, VIC · 10 Months, Ongoing
Monthly Lead Volume — Month 1 to 11
Budget grew A$2.5k → A$3k/mo (client confidence signal)
SaaS · Email & Marketing Automation · UAE / MENA Expansion
Building Products · Google Ads · India · 6 Months, Ongoing
B2B Manufacturing · Google Ads · India · 2 Months, Ongoing
More leads is not always the answer. A hundred irrelevant enquiries wastes everyone's time and teaches the algorithm the wrong lesson.
We do not optimise for lead count in isolation. Volume without quality means wasted sales time, wrong optimisation signals, and a false sense of progress.
We look from keyword to landing page to enquiry to qualified lead. The ad is one step. The funnel determines whether that step actually converts.
Smart bidding needs clean conversion data to function. We run manual control first, collect real signals, and automate only when there's something useful to learn from.
CRM feedback and sales outcomes are part of the optimisation cycle. Without knowing which leads converted, we're optimising on incomplete information.
Every monthly report comes with a specific recommendation. Not just what happened — what changes next month, and why.
Performance depends on budget, tracking accuracy, offer clarity, landing page quality, and sales follow-up speed. We tell you what we control and what needs to come from your side.
A strategic retainer plus a performance scaling fee tied to your monthly ad spend. Minimum 3-month engagement to allow proper learning, optimisation, and scaling.
If you've read this far and a plan makes sense for your situation — let's talk for 20 minutes. No sales pitch. Just a clear conversation about your current setup, what's not working, and whether we're the right fit to fix it.
Book a 20-min Call →We don't push retainers on the first conversation. We start by understanding your current setup and where the real gaps are.
A free review of your current ad account, tracking setup, and landing page to identify where qualified leads are being lost. No commitment required.
A focused 30–45 minute call to align on your offer, target buyer, budget, and what performance marketing can realistically achieve in your category.
A structured 90-day engagement: setup, tracking, campaign launch, and first optimisation cycle. Enough time for the algorithm to learn and for real results to show.
Ongoing performance marketing partnership. Campaigns managed, optimised, and scaled against agreed performance indicators.
You work with the same team that built the campaigns in these case studies — not a junior account manager rotating every quarter.
Live campaigns across three markets with different buyer behaviours and competitive dynamics. Not theoretical — active accounts with real spend and real results.
Most of our work is B2B or high-ticket — commercial solar, SaaS, real estate, industrial manufacturing. Long sales cycles need a different approach than B2C volume campaigns.
We set up and validate conversion tracking before any campaign goes live. You should know your cost per lead before you spend ₹1 lakh — not after three months of unclear data.
We review landing pages, CTAs, search term quality, and funnel drop-off — not just bids and budgets. Ad performance is downstream of funnel quality.
We work across paid, organic, and content — which means we understand how buyers search across the full funnel, not just at the bottom of it. This informs keyword strategy and ad messaging.
Strategy and account direction comes directly from the founders. You get the thinking, not just the execution — and the same people are accountable for results from month one to month twelve.
Share your current setup and we'll tell you exactly where qualified leads are being lost — and what it would take to fix it.
Share your current setup and we’ll tell you exactly where qualified leads are being lost — and what it would take to fix it.
Leave your details below. We'll reach out to set up a call and understand how we can help with your lead generation.
