For UAE’s Top Email & Marketing Automation Platform LianaTech we did not just focus on more leads but better ones. We don’t chase lower CPLs, we believe in business growth
LianaTech aimed to expand into the UAE/MENA region — a competitive yet under-served market. The goal was to reduce Cost Per Lead (CPL) without sacrificing lead quality and increase the share of qualified leads.
Build a reliable and scalable lead pipeline, ensuring a consistent weekly flow of high-intent prospects while maintaining efficiency and quality as the campaign footprint expanded.
Focused on core keywords to build search strength, maintain healthy impression share, and compete effectively in a high-pressure environment.
Built traction on branded search terms to reinforce trust, improve relevance, and establish long-term search equity across the region.
Targeted competitor brand terms strategically to capture high-intent traffic, expand reach, and position the client against established players.
Expanded into Facebook and LinkedIn campaigns to boost awareness, test new audiences, and unlock lead-generation opportunities beyond search.
| Total Leads | Qualified |
|---|---|
| 60 | 18 |
Despite higher traffic volumes, average CPC dropped by 35%, proving optimization success in reaching high-intent users cost-effectively.
CTR improved from 1.22% in July to 3.96% in October, a 3× improvement, even as monthly click volume grew from 240 → 1,802.
The optimized landing page delivered a 22.95% engagement rate. This directly contributed to an improved CTR.
Stabilized at a 30% Qualified Lead Ratio — driven by refined keyword intent and a quality-first approach.
| Total Leads | Qualified |
|---|---|
| 60 | 18 |
Despite higher traffic volumes, average CPC dropped by 35%, proving optimization success in reaching high-intent users cost-effectively.
CTR improved from 1.22% in July to 3.96% in October, a 3× improvement, even as monthly click volume grew from 240 → 1,802.
The optimized landing page delivered a 22.95% engagement rate. This directly contributed to an improved CTR.
We launched LinkedIn on a limited scale to validate its potential for lead generation. The result: a 40%+ Qualified Lead Ratio, demonstrating strong alignment between the platform’s audience and the client’s offering.
While Facebook provided a healthy volume of leads, the qualified lead ratio settled at 8%, which aligns with typical platform behavior. The upside: we gained significant brand awareness and reach in a completely new market.
