Best SEO Tools for E-Commerce Websites

It is the critical success factor behind every e-commerce company trying to survive in a highly competitive market. Anyone who tries to scale an online store knows that search engine optimization is pretty much anything but straightforward. At Outdo Agency, we have completed tens of e-commerce projects where SEO was the key to success. We have learned one or two things in the process. The difference between driving massive traffic and letting them go unnoticed may lie in a few well-chosen tools.

1. Ahrefs

When Oliver Jones, one of our long-time clients, was launching an e-commerce store selling handmade furniture, he had absolutely no clue how to stand his ground next to big players like IKEA. That’s where Ahrefs came in. Further, it gave him granular insights into competitors’ backlink strategies, keyword gaps, and content gaps. We can use that knowledge from Ahrefs to build up a focused content strategy that catapults the business to first-page Google within six months.

Whether you’re working in an ecommerce agency or just running your own business, Ahrefs will come in handy in understanding the landscape of the market. Actually, our latest partnership with Blacksmith Agency is focused on using tools like Ahrefs to deliver more targeted, data-driven SEO strategies for our ecommerce clients.

2. Screaming Frog

Think of this: You have this sleek-looking online store, and you invest a fortune into its promotion, but except for its looks, something is seriously wrong. Your SEO is a complete disaster, and at some moment, the sites get penalized for technical errors. We have seen all that so many times already. Screaming Frog saves the day by crawling your site for SEO issues.  It has gradually grown into our go-to tool for making sure that our client’s websites, whether on Magento or Shopify, are running smoothly under the hood.

I recall a situation with one of my clients who wasn’t exactly thrilled to see her rankings for her jewelry store drop month over month. A Screaming Frog crawl showed several 404s that sank her SEO. With a few simple fixes; her organic traffic was back on track. If you find your Magento agency, having a tool like Screaming Frog will help you avoid those pitfalls and sustain a healthy, optimized site.

3. Moz Pro

Moz Pro has been a mainstay in our SEO toolset for many years. Whether you are just starting to work on your online marketing or are an advanced user, the platform provides keyword tracking, site audits, and on-page optimization suggestions. We’ve applied Moz Pro to a number of projects, including a recent one for a boutique fashion store just trying to find its footing within an awfully crowded market. Using Moz, we were able to help them better tune their keyword focus and create content that spoke directly to the target audience.

There’s always something new to learn when it comes to SEO. Whether your case requires a full-service SEO strategy or just some guidance on targeting keywords, you may always learn more about SEO Agency and how we can help optimize your e-commerce business.

Closing Thoughts

Here at Outdo Agency, we believe that success in e-commerce is not just about great offerings but all about being found by the right people. This is why we use these SEO tools to get the job done. In this regard, saluting our new alliance with Blacksmith Agency, we shall gladly continue keeping up top-notch SEO services so our clients can rise to the top in search results. From Ahrefs and Screaming Frog to Moz Pro, we have the right mix to keep you ahead of the game in this digital world.

Improve e-commerce store optimization? Give us a call! You can find us at Outdo Agency.