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Roadies Rostel

50%

Increase in Subscriptions Plan

40%

Growth in Average Value

45%

Boost in Organic Traffic

Healthcare

UAE

Roadies Rostel

Challenges and Goals

Roadies Rostel, a burgeoning name in the hospitality industry, sought to enhance their digital footprint to mirror the unique and vibrant experience they offer on-site. The primary goals were to:

Role

Content Strategy Analytics E-commerce Platform Selection Performance UI/UX Design
  • Reinforce Roadies Rostel’s brand as a top destination for dynamic dining and social gatherings.
  • Develop a captivating online presence that not only reflects the brand’s energetic vibe but also drives reservations and customer engagement.
  • Provide educational content to visitors about their innovative culinary approach and events.

Given the brand’s emphasis on interaction and modernity, the new website needed to be highly interactive with multimedia content to engage users effectively.

Outdo Solution

In partnership with Roadies Rostel, Outdo developed a strategic overhaul of their digital interfaces to meet these ambitious goals.

Brand Identity and Content

We rejuvenated the Roadies Rostel brand identity online with a fresh, modern design that communicates the lively atmosphere of their locations. The website features rich media content, including video tours and chef interviews, to engage visitors.

E-commerce and Reservation Integration

We implemented an advanced reservation system that allows for easy booking, paired with an interactive menu showcasing their innovative dishes. Features included:

  • Real-time table reservation capabilities
  • Dynamic menu presentations
  • User account management for personalized service

User-Centric Design

We focused on a mobile-first design to ensure optimal user experience across all devices, integrating social media feeds to enhance community interaction and brand presence.

SEO and Performance Optimization

Our targeted SEO strategy improved Roadies Rostel’s visibility online, focusing on local search terms relevant to their offerings. We enhanced site speed and responsiveness to ensure a seamless user journey.

Results and Impact

Since the launch of the revamped website, Roadies Rostel has seen impressive gains in market presence and customer engagement:

  • 60% Increase in Website Traffic: Enhanced SEO efforts led to higher visibility and more visitor traffic.
  • 45% Uptick in Online Reservations: Ease of booking significantly increased online reservations.
  • Increased Customer Retention: Improved user experience and engaging content led to higher return visits.

Results and Impact

Since the launch of the new digital platform, Soul Santé Café has experienced a significant increase in meal plan subscriptions and customer engagement:

50% Increase in Meal Plan Subscriptions: The streamlined user experience and intuitive ordering flow have led to a substantial rise in completed meal plan purchases.
40% Growth in Average Subscription Value: Customers are spending more on the website, thanks to the enhanced presentation of the café’s unique meal plans and dietary options.
45% Boost in Organic Traffic: The SEO-driven approach has significantly improved the website’s search engine rankings, driving more qualified leads.
35% Reduction in Subscription Cancellations: The engaging design and seamless navigation have kept customers on the website for longer, reducing the number of abandoned subscriptions.

These measurable results have not only strengthened Soul Santé Café’s online presence but also reinforced their position as a leading vegan café and meal plan provider in Dubai.

Conclusion

This project showcases Outdo’s capability to transform digital landscapes effectively, aligning web presence with brand ethos and customer expectations. Roadies Rostel’s enhanced digital platform now successfully extends their vibrant dining experience into the digital realm, ensuring they stay ahead in the competitive hospitality market.

"The last six months have been pretty smooth in chalking out ideas and getting the presentations designed. It was easy to create a rhythm with Pepper Content. We are satisfied with the quality of delivery, every time."

Teresa George

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